Local - Build to Rent

I had the privilege of designing the brand identity for Local:, a developer, owner, and operator dedicated to empowering Australians to lead sustainable and socially conscious lives.

Collaborating closely with the head brand strategist and copywriter, we began by developing the perfect name. Once 'Local' was chosen and embraced by the client, I set to work on crafting the logo. The design process involved striking a balance between lush, organic curves and sharp, modern points, resulting in a wordmark that is both sophisticated and full of character.

After finalizing the logo, the project culminated in the creation of a comprehensive brand book, providing the client with clear guidelines to ensure consistency and longevity in their visual identity.