Officeworks Australia
As a Graphic Designer at Officeworks, I played a pivotal role in shaping and maintaining the brand's visual identity across multiple touchpoints. Working closely with the marketing and design teams, I contributed to the creation of comprehensive brand guidelines, ensuring consistency in visual communication across all corporate and in-store assets. My key responsibilities included:
Brand Guidelines & Corporate Documents: Designed and developed brand guidelines to provide a cohesive visual language for the Officeworks brand. I ensured that all corporate documents, investor presentations, and internal materials adhered to these standards, reinforcing the brand’s identity across print and digital platforms.
In-Store Signage: Led the design of large-scale in-store signage, translating the Officeworks brand into engaging and functional visual experiences within their retail spaces. My work included the development of wayfinding systems, promotional signage, and seasonal campaigns, all tailored to enhance customer experience and drive engagement.
Store Layouts & Environmental Design: Collaborated on the conceptualization and design of store layouts and visual merchandising displays, ensuring that the physical space reflected the brand’s ethos while enhancing customer flow and product visibility.
Investor & Corporate Communications: Produced high-impact investor and corporate documents, including annual reports, presentations, and other key materials, ensuring they were visually compelling and aligned with the company’s strategic goals.
Collaborating with B2B and partner brands: Officeworks partners with many well established brands and charities. I have bee fortunate to work closely with Geeks2U, the ALNF Foundation, Optus, OnePass to create cohesive and co-branded deliverables.
This role allowed me to combine creativity with strategic design thinking, ensuring that every visual output not only adhered to brand standards but also effectively communicated Officeworks’ values and mission to a wide range of audiences.
