Probuild

Probuild was one of Victoria’s leading construction companies, and I was fortunate to be involved in several key aspects of their brand strategy and internal communications. As part of my work with Probuild, I collaborated closely with their team on developing brand strategy processes, creating research reports, and refining other internal communication materials.

One of the most exciting projects I contributed to was a brand strategy video,
where I was responsible for both shooting and editing the content. This video played a pivotal role in communicating Probuild's evolving brand vision to internal stakeholders and aligning the company’s values with its strategic goals. It was a project that not only allowed me to showcase my creative skills but also gave me a deeper understanding
of how branding can drive organizational change and clarity within a large,
complex company.